Group CEO & Founder
Dr. Jim Li Hui Hong
JSBis a technologically focus company with strong management and advisory teams emphasizing on research and development to commercialise world-class innovative new products targeting at global niche market segments. The company is founded by Dr Jim Li who attains a PhD from Cambridge University, UK and he holds over 40 granted patents in the field of advanced technology deployment to electronic devices and manufacturing processes. He worked as an R&D engineer at a large US instrument company before starting his own company in 1993, innitially focusing on manufacturing of electronic modules for large Japanese multinational corporations such as SONY, Panasonic, Sharp, Cannon, Yamaha etc.
In 2009, Jim pioneered the world-1st 2-axis angular measuring instruments embedded with ultra-high precision MEMS technology, which greatly contributed to the precision engineering, metrology and defence industries, as these devices have been evidently used by some of the world’s most technologically advanced companies, research laboratories and government institutions such as NASA, Airbus, Lockheed Martin, U.S. Air Force, US Naval Research Laboratory, Space X , Mazak, DMG Mori Seiki, Intel, Siemens AG, Mitsubishi Heavy Industry, Honda, BMW, Sandia National Laboratory, Cambridge Cavendish Lab., Brookhaven National Lab. etc. In 2014, he further pioneered world-1st IoT-enabled smart locking devices which found many applications in security and consumer industries. These devices utilize advance encrypted wireless proximity-access security technology, and subsequently the smart luggage lock won world-leading U.S. CES innovation awards 2015 & 2016 and also Japan largest DIY Homecenter New Product Awards 2014 & 2015 in successive years.
Presently, Jim serves on the Advisory Board for Singapore Manufacturing Standards Committee - SPRING (2014-2017, re-appointed 2017-2019 & 2019-2021). In 2009, Dr. Li was invited by the Ministry for Trade & Industry as a resource panel member for the Singapore Government’s Economic Strategies Committee (ESC), sub-committee 4 on Growing Knowledge Capital which was tasked with recommending strategies to enhance the impact of Singapore’s Research, Innovation and Enterprise (RIE) framework. He was a member of Advisory Board for Center of Innovation for Electronics, Nanyang Polytechnic (2012-2016).
Dr Li published numerous papers in the area of new product introduction (NPI) strategy and manufacturing technology at leading international journals. Two of his papers were cited in a whitepaper published in 2014 by a governmental unit under Japan’s Ministry for Economics, Trade and Industry (METI) on policy guiding Japanese promising SMEs to innovate and independently expanding their products and services into global markets instead of conventionally tagging along with their MNCs to internationalise. Since 2006, Dr Li has been a visiting Research Fellow at the Institute for Manufacturing, Cambridge University, UK and presently he is an Honorary Professor at Nottingham University Business School, UK.
Jim’s entrepreneurial endeavor has led to the founding of JSB and its affiliated companies (known as Digipas group ) located at several strategic geographical regions. He brought with him over 20 years of experience in management and technical expertise.Research & Publications at Cambridge Univerisity >
Professorship at Nottingham University > Recent Research & Publications >
Group Advisory Team
Dr. Zheng ZHENG
Dr. Zhenggraduated with a PhD at Manchester University, UK in 1991 specializing in microelectronic superconductivity, particularly the development and design of MEMS sensors and ASIC fabrication technologies. He has over 20 years of hands-on R&D experience, as Research Engineer at a UK leading Instrument company and later as a Research Scientist, spun off numerous advanced ASICs presently still used by world-leading automotive manufacturers, at the Institute of Microelectronic under ASTAR, the leading Singapore Government Science and Technology Research Agency.
Prof. Kim Hua TAN
Professor Tangraduated with a PhD at Cambridge University, UK specializing in Manufacturing Strategy Implementation. In over a decade, he has conducted extensive academic research focusing on Product Innovation, Lean Manufacturing and Supply Chain Management with publication of over 80 papers in leading international journals. Prof. Tan is the Head of Operation Management at the Business School of Nottingham University, UK.